Target Marketing Magazine recently published
its
2013 Media Usage Survey. This annual survey provides great
information on how marketers plan to allocate their direct
marketing budgets and the channels that are getting the most
resources.
The survey revealed that, overall, marketing budgets will remain
unchanged for 2013. Many marketers remain guarded about the economy
and that uncertainty is what is keeping budgets flat. 50% of
marketers said their budgets would stay the same, 25%
increased, and 18% decreased. The rest were unsure.
When describing their biggest factors on their marketing budgets
for this year, survey respondents used words like sales, growth and
funding. These all seem to be different...