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Posts for April 2013

By:
Mike Johnson
Tagged:  

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By:
Mike Johnson
Tagged: Marketing 

Target Marketing Magazine recently published its  2013 Media Usage Survey. This annual survey provides great information on how marketers plan to allocate their direct marketing budgets and the channels that are getting the most resources. The survey revealed that, overall, marketing budgets will remain unchanged for 2013. Many marketers remain guarded about the economy and that uncertainty is what is keeping budgets flat. 50% of marketers said their budgets would stay the same, 25%  increased, and 18% decreased. The rest were unsure. When describing their biggest factors on their marketing budgets for this year, survey respondents used words like sales, growth and funding. These all seem to be different...