Blog

Posts for December 2011

By:
Mike Johnson
Tagged: Social Media 

Share ► Retweet DM CONFIDENTIAL - According to the "2012 Marketing Trends Survey" from StrongMail, conducted by Zoomerang, email marketing and social media are set to see the biggest budget increases by marketers in 2012.  The survey was conducted from Nov. 16-29, and got responses from 939 business leaders regarding their planned marketing budgets, priorities and challenges for next year. It also looked at the top email marketing tactics to be used this holiday season. According to the survey, 51 percent of respondents expect their marketing budgets to increase in 2012, while 8 percent expect them to decrease and 41 percent expect to maintain current spend levels. When asked to indicate the progr...

By:
Mike Johnson
Tagged: Web to Print 

Will the ebook kill off the print book?" Every time I hear that question, I think about the "paperless office." Back in the '80s, the rise of word processors and e-mail convinced a lot of people that paper would vanish. Why print anything when you could simply squirt documents around electronically? We all know how that turned out. Paper use exploded; indeed, firms that adopted e-mail used 40 percent more paper. That's because even in a world of screens, paper offers unique ways to organize and share your thoughts, as Abigail Sellen and Richard Harper noted inThe Myth of the Paperless Office. There's also this technology truism to consider: When you make something easier to do, people do more of it. Now that every offi...

By:
Mike Johnson
Tagged: Pageflex 

MARLBOROUGH, Mass.--(BUSINESS WIRE)--Pageflex, a division of Bitstream Inc. (NASDAQ: BITS, www.bitstream.com) and a leading developer of enterprise variable publishing and web-to-print solutions, today announced the winners of the Second Annual Pageflex Customer Innovation Awards, presented at the Pageflex User Conference held recently in Boston, Massachusetts. Entries were judged on several areas, including: Best Self-Promotion Campaign, Best Use of Mobile Technology, Innovative Use of Variable Data, for Solutions that Enable Greater Efficiencies, and Innovative Solutions that Meet Customer's Needs. Elly Perets, Vice President of Sales and Marketing for Pageflex, commented on the awards, saying "These award winners dem...