It's Not the Size of Your Tech - It's How You Use It
Posted on February 18, 2013 by Greg
Cholmondeley
What do you get when you lock a group of marketing automation
vendors on a panel and start by asking "what makes some of your
customers succeed using your technology while others struggle?"
Well, you get yet another lively 45 minute AppForum discussion.
Jennifer Matt, strategic consultant at Web2Print Experts drove
the discussion around what it takes to succeed in using marketing
automation technologies with representatives from MindFireInc, Pageflex by Bitstream, XMPie and Page Technology.
Here's what she asked:
What attributes or actions differentiate printers who
suc...