It's Not the Size of Your Tech - It's How You Use It Posted on February 18, 2013 by Greg Cholmondeley What do you get when you lock a group of marketing automation vendors on a panel and start by asking "what makes some of your customers succeed using your technology while others struggle?" Well, you get yet another lively 45 minute AppForum discussion. Jennifer Matt, strategic consultant at Web2Print Experts drove the discussion around what it takes to succeed in using marketing automation technologies with representatives from MindFireInc, Pageflex by Bitstream, XMPie and Page Technology. Here's what she asked: What attributes or actions differentiate printers who suc...